Advertising and Ad
Considerable opportunity exists for businesses
of all types and sizes to take advantage of BestWay
Display's cost-effective, and highly-targeted
marketing solutions. Our low-cost, low-maintenance and
high-performance advertisements are designed to drive local
customers to your business and increase name recognition.
Locations utilizing BestWay Display activity
centers gain an elegant method of displaying information to
customers and club members.
Let us help you set yourself apart
from the competition! We have gathered answers to
some of the questions most frequently raised and organized
them below to assist you. Please don't hesitate to contact
us if you have any further questions.
1. What do you need from me to begin my ad
First, we'll need whatever copy you'd
like to feature in your ad. This could include the name of the
business and any slogans, contact information such as a phone
number, address or website, a list of services and/or business
Our art department will also need your logo in
high-resolution format and any photos you would like to use,
which can be emailed directly to the art department to
expedite your design. Ideally, logos should be in vector
format and saved as an eps, or as a high-res
300dpi (dots/pixels per inch) color
tiff or jpeg. Any
photographic images should also be scanned at
300dpi and saved as jpegs to
reduce file size. (We will also accept photos as compressed
tiffs.) Any other collateral material such as
additional photographs, brochures, websites, business cards,
mailers, and previous ad designs would also be very helpful.
If you have such material feel free to contact sales for
delivery to our art department for you. The more we know about
your business the better we can understand your target
audience and come up with a unique design for YOU!
Art department check list for
- Name of business plus business logo (if any) in a
- Phone Numbers
- Website and/or email address to be featured on ad
- Any required photographs
- Any ad copy and/or list of services
- Supply Bestway Display with an active email address so
you can receive your ad proof.
2. How long will my ad be
Your ad will be displayed for the
duration of one year, starting from its installation date.
3. Will I see a proof of my ad before it is
installed for display? Will I have an opportunity to make
changes before it goes up?
our customers receive proofs of their ad before it is
printed. You will receive a
soft proof during the design process for your approval. By
'soft proof' we mean a low resolution pdf or jpeg image of
your print ready artwork which will be sent to you by email
for your approval. We ask that you carefully confirm that all
the information is correct, and if no changes are made this
will be the final product. Once the ad is approved
BestWay Display cannot be held responsible
after this point if there is a misprint.
4. May I supply my own ad?
Pre-designed digital ads and graphics are welcome. However, we
may have to resize your ad to fit our specific ad dimensions.
If you are interested in placing a pre-existing ad design
please contact us and
we will send you a list of acceptable digital file types.
5. My business address and/or phone number has
changed, so I have to update my ad. Do you charge for updating
addresses or phone numbers? What if I need to add or alter a
photograph or copy after the ad has been put up for
is no charge for address and phone number alterations. There
will be a fee for altering the design layout, which would
entail the addition of any any photographs or copy other than
the phone and address. If you need to alter your ad after it
has been posted please contact
6. Who will be designing my
BestWay Display utilizes
professional, flexible, highly skilled and experienced graphic
designers to take your ad concept from start to finish
according to your specifications. We use only established
artists with a broad spectrum of clients ranging from small
family owned businesses to international corporations. Our
designers pride themselves on providing the best service
possible to help your business grow by creating a high-impact,
memorable and effective corporate image.
7. I love my ad and I would like to use its
design in a publication. How do I go about getting my ad
design to the publication?
Our ad designs are
sized to fit our display spaces in each information center, a
size that will most likely be too large for the typical
publication. Each publication or magazine has very specific
dimensions for their advertising, so any BestWay
Display ad would have to be resized accordingly.
We have several designers creating our ads who
would be happy to resize your advertisements for you, send you
a proof for your approval, and submit them to the publications
in the proper format for a fee. (Fees vary according to the
individual designer's rates, and any designs altered for
purposes other than for display in one of our information
centers are the sole responsibility of the individual artist.)
If you would like to receive a quote concerning an ad resize
feel free to contact
us and we will supply the designer with your contact
information for you.
8. Do you supply any other design services, such
as brochures or websites?
Our designers are
available for any design services you may need through their
own design firms. (Fees vary according to the individual
designer's rates, and any designs altered for purposes other
than for display in one of our information centers are the
sole responsibility of the individual artist.)
Our designers have years of experience
with professional printers and photographers and can
coordinate both small and large print runs from start to
finish with established and well-respected local print houses.
Web-hosting services are also available and can be arranged
from domain name registration to the actual posting of the
If you are interested in viewing your ad
designer's resumé or would like to make an appointment to view
their design portfolio, please feel free to contact us and we
will pass on your contact information for you. Please specify
what kind of work you are interested in or any special
- Corporate image
- Logo designs
- Business cards and letterheads
- Direct mail pieces
- Package design
- Book design
- Music CDs
- Flash animation